Abstract
The concept of online shopping has been executed in the market to increase the convenience of buying any product,with the rise of smartphone users in the market, companies expected a sudden shift of consumers from offline stores to online, so many ventured into the market with seed funding, but in practicality, it did not happen so. It is a cut throat competition between online and offline stores to gain customers. Online stores based their promotion on huge discounts they offered making tremendous losses in the hope of recovering them in the future and gaining loyalty of customers. The same strategy was not adopted by the online grocery stores, their only unique selling preposition being the convenience of buying grocery online. This was not enough for the Indian consumers to shift from brick and mortar stores to virtual stores, because a one-day delivery system was not really convenient groceries include essential product, which a consumer might need urgently, so it is very difficult