Online Film Marketing and Its Substantial Role on Buying Behavior of Customers in Indore region
Keywords:
Internet, Film Industry, Marketing strategies, Social mediaAbstract
The world is getting online today. From a needle to an aircraft, all you can purchase online. Internet is now acting as a “Bazar” (Market) for each and every goods or services you desire. You are just a click away from ordering or purchasing your products. In this scenario where demand is extensively dependent upon online market, supply is also fulfilled via electronic medium. Corporates are now focusing on how to promote their product online so as to gather more sales and profits. Indian film industry is also considering the same scenario and moving towards online promotion of their movies via social media and other websites. This study concentrate upon the cine-goers of Indore region and their attitude towards online marketing of films. The researcher is intendant to find how much people are affected with online promotion and do they get influence to buy a ticket.
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